The short answer: New Balance is generally true to size, with one of the best width selections in the industry, but the brand is unusually inconsistent from model to model. Feetlot data on 2,556 verified owner pairs across 72 New Balance models shows the typical New Balance shoe runs a touch smaller than the Nike Air Force 1 reference, yet popular classics like the 574 run noticeably snug while the heritage performance line (992, 998, 990v2) sits closer to true to size. Because the spread is wide, the safe move is to check the exact model you want rather than trust a single brand-wide rule.
What the Feetlot Data Says About New Balance Sizing
Feetlot's verdict is built on 2,556 verified owner-reported pairs across 72 New Balance models. That is the foundation for everything below, and the headline finding is not the direction of the fit but its variability.
The single most useful thing to know about New Balance sizing is that it is inconsistent. In the Feetlot database, New Balance shows one of the wider model-to-model spreads of any major brand, which means a sizing rule that works perfectly for one silhouette can be wrong by a full half size on another. Owners who buy a 990 in their normal size and then assume a 574 will match are the people most likely to be disappointed. This is the angle competitor blogs miss entirely: they hand you one verdict for the whole brand, when the brand itself does not behave that way.
On central tendency, the typical New Balance model runs a little smaller than Feetlot's reference shoe, the Nike Air Force 1. In plain terms, the average New Balance shoe asks for a hair more length than an Air Force 1 in the same labeled size, which lines up with the brand's reputation for a slightly trimmer, more foot-shaped last than a chunky court sneaker. But the word "average" is doing a lot of work here, because the range underneath it is genuinely large. Treat the brand-level number as a starting hypothesis, then confirm against the specific model.
The practical takeaway: New Balance earns its true-to-size reputation on the strength of its width system more than its length consistency. If you already own a New Balance pair that fits, the smartest approach is to compare your target model against that known-good pair rather than against the brand as a whole.
Which New Balance Shoes Run Big, and Which Run Small
This is where the data does its best work. Grouping the 72 models by how they drift from the reference shoe, two clear camps emerge, and they roughly split along lifestyle classics versus the heritage performance line.
New Balance models that run small (size up)
The lifestyle and retro-runner side of the catalog tends to fit snug, so most people size up a half. The headliner is the 574, far and away New Balance's most-owned model in the Feetlot data, and it runs distinctly small: the great majority of owners are happier going up a half size, especially in the standard D width. The same pattern holds across the older numbered runners and court styles, including the 420 and the 501, both of which the data flags as among the smallest-running models in the brand. The classic basketball-style 565 and the 608 V2 trainer fall in the same snug group, as does the older 968 V1.
It is not only the retro stuff. Some cushioned running models run small too: the Fresh Foam 1080v10 is one of the smaller-fitting shoes in the whole New Balance set, and the older 1080 V2 behaves the same way, so runners eyeing the 1080 family should plan to go up a half size and double-check toe-box room.
New Balance models that run true to size or large (buy your size or size down)
The heritage "made in" performance numbers are the dependable camp. The 992 is the closest to running large of any popular model in the data, fitting true to size or even a touch roomy, so most owners stay in their normal size and some with narrow feet size down. The 998, the 990 V2, the 999, the 1500, and the 997 Sport all sit very near true to size, which is why this family has a reputation for predictable fit. If you wear these, your standard size is usually the right call.
The popular models in between
Several of New Balance's biggest sellers land between the two camps. The 990 V5 runs essentially true to size, in keeping with the rest of the 990 line. The chunky-soled 530 and the retro-styled 327 run very slightly snug but are close enough that most people stay true to size, with a half-size bump only if you want extra toe room or thick socks. The cushioned 880 road runner is also close to true to size, and the 709 sits a touch snug like the other older trainers. When in doubt across this middle group, your normal size is the safe default and the width choice matters more than the length.
How to Find Your New Balance Size
New Balance's real advantage is width, so the first decision is not the number but the letter. The brand offers more width options than almost any competitor, commonly 2A and B for narrow, the standard D for men (B for women), and 2E and 4E for wide. Getting the width right fixes most fit problems before length even comes into play.
- Measure both feet at the end of the day when they are largest, stand on a ruler against a wall, and use the longer foot. Leave about a thumb's width of room ahead of your longest toe.
- Pick your width honestly. If your standard-width shoes feel tight across the ball of the foot or leave pressure marks, move to 2E rather than sizing up in length, which only adds heel slip.
- Lifestyle classics: for the 574 and similar retro runners, plan on going up a half size from your usual sneaker size.
- Heritage performance (992, 998, 990 series): order your normal size; these are the most predictable shoes in the lineup.
- Narrow feet: the roomier-fitting models like the 992 can be sized down a half or bought in a narrower width instead.
- Cross-check a known pair. Because New Balance varies so much model to model, the most reliable method is comparing your target against a New Balance shoe you already own and like.
New Balance vs Other Brands
Against Nike, New Balance tends to fit a little less generous in length, since many Nike lifestyle shoes (the Air Force 1 included) sit on the roomy side, so people moving from Nike to a New Balance 574 often need the same number but feel the difference. Compared with Adidas, which is famous for narrow lasts, New Balance is the friendlier brand for wide and high-volume feet thanks to its true multi-width sizing. Against Asics, the two are similar in length and both serve wide feet well, though Asics running models often feel a touch longer in the toe. The honest summary: New Balance is roughly true to size like most mainstream brands, but its standout trait is fit range, not a uniform length offset, so width selection does more for your comfort here than it does almost anywhere else.
New Balance Size Chart (US / UK / EU)
| US Men | US Women | UK | EU | Foot length (cm) |
|---|---|---|---|---|
| 6 | 7.5 | 5.5 | 38.5 | 24.0 |
| 6.5 | 8 | 6 | 39 | 24.4 |
| 7 | 8.5 | 6.5 | 40 | 25.0 |
| 7.5 | 9 | 7 | 40.5 | 25.4 |
| 8 | 9.5 | 7.5 | 41.5 | 26.0 |
| 8.5 | 10 | 8 | 42 | 26.4 |
| 9 | 10.5 | 8.5 | 42.5 | 27.0 |
| 9.5 | 11 | 9 | 43 | 27.4 |
| 10 | 11.5 | 9.5 | 44 | 28.0 |
| 10.5 | 12 | 10 | 44.5 | 28.4 |
| 11 | 12.5 | 10.5 | 45 | 29.0 |
| 11.5 | 13 | 11 | 45.5 | 29.4 |
| 12 | 13.5 | 11.5 | 46.5 | 30.0 |
| 13 | 14.5 | 12.5 | 47.5 | 31.0 |
Widths run 2A and B (narrow), D (standard men), B (standard women), 2E (wide), and 4E (extra wide). Choose the width before fine-tuning length.
How Feetlot Measures This
Feetlot fits a global offset model to more than 100,000 verified owner-reported shoe records. Each shoe earns a single number that captures how its fit drifts from a reference shoe, the Nike Air Force 1. Aggregating those numbers across all of a brand's models reveals the brand's overall pattern and, just as importantly, which individual models break that pattern. For New Balance, that aggregation is what exposes the wide model-to-model spread that a single brand verdict would hide. Sign in to Feetlot and add the shoes you already own and love, and Feetlot will translate your real fit history into a personal recommended size for any New Balance model.
Add the shoes you already own and Feetlot predicts your size across New Balance's lineup, and in 2,000+ other shoes, from 100,000+ verified owner pairs.